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Screen Shows

COPD UAE Launch Event

2025 · Dubai, UAE

Our Role

The COPD launch was built as a narrative-led screen performance, following a grandfather from the everyday limits of the condition to a moment of breakthrough. Kreaytion developed the story and storyboard, created the evolving visual environments and choreographed the full sequence, so the screen carried the narrative rather than sitting behind it.

Creative Direction · Creative Concept Development · Screen Show Direction · Narrative Development · Storyboard Development · Show Flow & Structure · Content Development · Choreography · Movement Direction · Multimedia Integration

An older performer and a young performer dancing together in front of a screen filled with tall green grass.
The two performers posed together backstage against a plain wall, in costume.
A performer having grey colour applied to his hair and beard before the show.
A ballroom stage under chandeliers: two performers on a low platform in front of a panoramic screen showing a red-sky Dubai skyline.

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