Screen Shows

Emirates NBD VIP Business Banking

2024 · Dubai, UAE

Our Role

Kreaytion developed the interactive screen show for the launch of Emirates NBD’s new card, from first concept through to delivery. Storyboard and visual content were built alongside the choreography rather than after it, and illuminated LED batons were written into both, so the light, the performers and the screen resolved into a single launch moment.

Creative Direction · Creative Concept Development · Screen Show Direction · Storyboard Development · Content Development · Choreography · Movement Direction · Multimedia Integration · Talent Casting

Two performers in black holding illuminated tubes overhead on a smoke-lit stage.

A performer silhouetted against a screen showing a bright burst inside a pink diamond outline.

A performer reaching toward a point of light beside a screen showing the Earth from space.

A performer raising one arm as a column of blue particles rises on the screen behind.

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